It’s more than just a look, it’s a way of life.

In today’s fashion landscape, cowboy style is making a return but not how you remember it. Eighty84, a brand rooted in cultural storytelling, Western soul, and forward-thinking streetwear, is quietly leading that evolution. We sat down with the creator behind the brand to talk about purpose, presence, and how cowboy fashion is being redefined. Not just worn, but lived.

Q: Cowboy fashion has been around forever but what’s different about the version you’re creating through Eighty84?

H: It’s evolving. Cowboy fashion isn’t just boots, fringe, and belt buckles anymore. It’s becoming something layered with identity and intention. What we’re doing at Eighty84 is about honoring the roots, but reimagining the way it shows up in today’s world. It’s more than a look, it’s a way of life.

Q: What does that “way of life” look like to you?

H: It’s showing up grounded in who you are. It’s how you move, how you carry your story. Cowboy energy is calm, strong, rooted. You don’t have to be loud to be felt. This lifestyle doesn’t need validation. It’s about legacy, purpose, and being present in every space you walk into.

Q: Tell us about the key pieces in this latest collection. What do they represent?

H: Everything we make carries a message, but three pieces really anchor this drop:

Western Soul

That one’s about leading with heart. It’s clean, heavyweight, and unapologetically quiet but it speaks loud to those who know. It’s a reminder that the West lives in you, not just around you.

Rodeo SZN

This piece is energy. It’s about making the moment, not waiting for one. Whether you’re in the stands or in the city, this shirt travels with you. It’s a year-round mindset.

Patchwork Denim Jacket

That one’s layered—literally. It was inspired by old rodeo jackets and that tradition of making something out of nothing. Each stitch is intentional. Each patch has character. It’s built to tell stories.

Q: What makes Eighty84 different from the rest of the fashion space?

H: We’re not here to copy tradition, we’re here to carry it forward.

We make clothes with presence. With cultural weight and with real stories behind them. We’re not chasing trends, we’re shaping identity.

So if you want to transition from fitting in to standing out…

If your journey’s stitched with pride, grit, and grace…

Then yeah… this was made for you!